If you’ve been researching into digital marketing and SEO for any length of time,you will have seen that this arena is constantly changing. Staying up-to-date is a full-time job,which is why so many businesses are turning to digital marketing agencies such asFive Channels.
Whether you are thinking of going it alone or having a company take care of your needs,here are some things you should be aware of.
1. Voice Search
Voice search refers to services like Siri,Alexa and Google Assistant,which can make recommendations based on organic search results. To take advantage of voice search,businesses should optimize their keywords,so they appear in conversational phrases; the more precisely,the better.
2. Video Engagement
The popularity of video content has skyrocketed. This is partly due to better internet speeds,more social media,and the use of smartphones. Creating content your audience loves will boost your search engine rankings.
3. More Structured Snippets
Google encourages users to click on the best result via custom widgets and Structured Snippets on the search engine results page. If you have top-ranked content ranking for high-volume search terms,Structured Snippets may deliver that info to the user without them even visiting your site.
4. Google Prioritizing Mobile
Modern businesses must get on board with mobile to be competitive. Mobile-friendliness,such as fast loading times and AMP,is a major ranking factor for Google.
5. Social Media and Searching
While there is a lot of focus on search engines,don’t take your eye off social media. Increasingly,people are using social media platforms as search engines. Your business can make the most of this trend with organic and paid targeting.
Digital marketing and SEO help your business not only survive but thrive using solid data and metrics to maximize your online presence.